Jeremy Dail / Creative Operations & Direction
20 years of making creative production more affordable.
Good, fast, cheap. Pick all three.
Process
Find it. Build it. Measure it.
Improve the bottom
line.
Find it
Workflow observation, cost mapping, and data analysis. The goal is to understand where creative production actually spends its time and money, before assuming where the problem is.
Build it
Custom tooling built to run inside existing infrastructure: Adobe applications, DAM systems, production pipelines, and internal APIs. Scripting, desktop applications, workflow automation, machine learning: whatever solves the need.
Measure it
Every project has a documented outcome. That's not an accident. It's the standard. If a system doesn't produce the desired measurable result, it doesn't belong.
Mindset
The system makes it possible.
The creative makes
it matter.
Operations Leadership
Running a creative operation means building the environment before worrying about the output. That means the right systems, the right team structure, and a clear picture of where time and money actually go. Cost modeling, workflow design, and production infrastructure are what make creative scalable. When the operation is sound, the team absorbs more work and produces at a higher level. That's the goal.
Creative Leadership
Creative freed from technical friction provides solutions for clients with ease. Good creative has nothing to do with personal preferences, especially the preferences of us involved in the creative process. The measure is whether it works for the audience it was built for or not. Given the right environment, tools, and support, designers are free to operate at a high level and the work they produce reflects it.
Impact
Decisions driven by data. Results proven in practice.
All results from work at Catalina, a retail data and shopper marketing company serving major US and international grocers and CPG brands.
Work
Recent projects worth sharing.
The outputs speak for themselves.
The right tools in the hands of talented designers and a process that stays out of the way result in a wide range of efficient and effective creative outputs.
Contact